I work with startups in Australia helping them with strategy, product design & product development.
I’m the managing director of Launch Lab, where we develop startups for non-technical founders in Australia.
I started my professional life in marketing & advertising and now help startups get started.
I have significant early stage startup experience helping founders with strategy, scoping, prototyping, product design, MVP development, project management, product delivery and early stage marketing.
I’m Google Ads certified and highly knowledgable about SEO. I write an award winning startup blog for new founders, but spend most of my time designing websites and startup products.
I’ve helped build more than 30 startups and many more websites, apps and other digital products for companies like Telstra, Aussie Homeloans, Australia National University, City of Sydney & NSW Government.
If you’re an early stage startup founder in Australia and planning to develop a product I’d love to help. The advice I give usually revolves around:
- the importance of running lean
- the importance of user research
- focus on distribution before you have a product
- raising VC money is not what you should be doing ... yet
You can read more in these startup strategy lessons.